Wash To Care
Dove

In partnership with the World Health Organization, we set out to elevate the importance of proper handwashing. The idea was simple: pause Dove’s existing media buy, all over the world, and dedicate 30 full seconds of air time to give people just the right amount of time to do their part. The spot was translated in multiple languages and ran globally at the height of the pandemic.

Online, we sparked another conversation. There are so many things we do with our hands that are reasons to wash. But we forget. So we gave people an easy way to remember: write it on your hand.