RUNWAY FOR WATER
WATER FOR PEOPLE

It was New York Fashion Week. Non-profit organization, Water For People, hosted a show in a remote village in rural India. But this was a runway no one was paying attention to, and one that people definitely didn’t want front row seats to. This runway was actually the route to clean water. The models were real women and girls who walk that route every day. And their accessory, the water jug, was their family’s lifeline.

The film sparked conversation about the global water crisis, the burden that falls upon women and girls (who collectively spend 200 million hours each day collecting water) and the urgent need to end it.