About
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places we’ve been
Edelman, New York | January 2020 - Present
john st, Toronto | July 2018 - December 2019
BBDO, Toronto | May 2015 - July 2018
things we’ve won
2024
The One Club, 3% Movement | NEXT CREATIVE LEADERS
ADCC | SILVER – Creative Effectiveness (IKEA SHT)
ADCC | SILVER – Direct, Out of Home (IKEA SHT)
ADCC | BRONZE – Integrated Campaign (IKEA SHT)
ADCC | BRONZE – Print & Out of Home, Advertising Posters, Campaign (IKEA SHT)
ADCC | BRONZE – Print & Out of Home, Newspaper Ad, Single (IKEA SHT)
ADCC | BRONZE – Promo, Campaign (IKEA SHT)
ADCC | BRONZE – Public Relations, PR Campaign (IKEA SHT)
ADCC | SHORTLIST – Public Relations, Community Building (IKEA SHT)
LIAs | GOLD – Transformative Business Impact, Community and Government Transformation: Creative Policy (IKEA SHT)
LIAs | FINALIST – Integration, Creativity in Commerce (IKEA SHT)
LIAs | FINALIST – Non-Traditional, Creativity in Commerce (IKEA SHT)
Strategy Awards | GOLD – Creative Catalyst (IKEA SHT)
Strategy Awards | SILVER – Sustainability Strategy (IKEA SHT)
Cannes | GOLD – Creative Commerce, Challenges & Breakthroughs, Market Disruption (IKEA SHT)
Cannes | SILVER – PR, Culture & Context, Market Disruption (IKEA SHT)
Cannes | BRONZE – Direct, Culture & Context, Corporate Purpose & Social Responsibility (IKEA SHT)
Cannes | SHORTLIST – Outdoor, Culture & Context, Market Disruption (IKEA SHT)
Cannes | SHORTLIST – PR, Excellence in PR Craft, Public Affairs & Lobbying (IKEA SHT)
Cannes | SHORTLIST – Creative Commerce, Sectors, Travel, Retail & Leisure (IKEA SHT)
Cannes | SHORTLIST – Creative Commerce, Channels, Sustainable Commerce (IKEA SHT)
Cannes | SHORTLIST – Creative Strategy, Challenges & Breakthroughs, Breakthrough on a Budget (IKEA SHT)
Webbys | HONOREE – Best Cause Related Campaign (Water For People Runway For Water)
2023
Cannes | GOLD – Brand Experience & Activation, Healthcare (Vaseline See My Skin)
Cannes | SILVER – Brand Experience & Activation, Corporate Social Responsibility (Vaseline See My Skin)
Cannes | BRONZE – Digital Craft, Data & AI, Curation of Data (Vaseline See My Skin)
Cannes | SHORTLIST – PR, Healthcare (Vaseline See My Skin)
WARC | GRAND PRIX – Brand Purpose (Vaseline See My Skin)
D&AD | WOOD – Digital, Health & Wellbeing (Vaseline See My Skin)
D&AD | GRAPHITE – Integrated, Health & Wellbeing (Vaseline See My Skin)
D&AD | SHORTLIST – Direct, Health & Wellbeing (Vaseline See My Skin)
D&AD | SHORTLIST – Direct, Digital (Vaseline See My Skin)
D&AD | SHORTLIST – Impact, Initiative (Vaseline See My Skin)
Effies | GOLD – Social Good, Diversity, Equity & Inclusion, Positive Change (Vaseline See My Skin)
Effies | BRONZE – Disease Awareness & Education, Health & Wellness (Vaseline See My Skin)
Effies | SHORTLIST – Multicultural, Products (Vaseline See My Skin)
Webbys | WINNER – Websites & Mobile Sites, Responsible Technology/Innovation (Vaseline See My Skin)
Webbys | WINNER – Advertising, Media & PR, Branded Content, Public Service & Activism (Vaseline See My Skin)
Webbys | HONOREE – Social, Food & Drink (Hellmann’s The Vegans)
Webbys | HONOREE – Social, Events & Livestreams (Hellmann’s The Vegans)
Shorty Awards | FINALIST – Best Single Platform Campaign: TikTok (Hellmann’s The Vegans)
The Drum Marketing Awards | HIGHLY CONTENDED – Social Media (Hellmann’s The Vegans)
The ANDYs | WINNER – Idea (Vaseline See My Skin)
The ANDYs | WINNER – Reset (Vaseline See My Skin)
The One Show | FUSION PENCIL – Fusion Pencil (Vaseline See My Skin)
The One Show | GOLD – Culture Driver, Multicultural Impact (Vaseline See My Skin)
The One Show | GOLD – PR, Integrated PR Campaign (Vaseline See My Skin)
The One Show | SILVER – Health & Wellness, Public Relations (Vaseline See My Skin)
The One Show | BRONZE – Interactive, Online & Mobile, Utility (Vaseline See My Skin)
The One Show | SHORTLIST – Sustainable Development Pencil (Vaseline See My Skin)
The One Show | SHORTLIST – Health & Wellness, Integrated Campaign (Vaseline See My Skin)
The One Show | SHORTLIST – Interactive, Online & Mobile, Innovation (Vaseline See My Skin)
The One Show | MERIT – Health & Wellness, Innovation (Vaseline See My Skin)
The One Show | MERIT – Integrated, Integrated Campaign (Vaseline See My Skin)
The One Show | MERIT – Interactive, Online & Mobile, Websites: Desktop & Responsive (Vaseline See My Skin)
Clios | GOLD – PR, Cause Related (Vaseline See My Skin)
Clios | GOLD – PR, Multicultural (Vaseline See My Skin)
Clios | SILVER – Digital/Mobile, Multi-Platform/Cross Channel Storytelling or Experience (Vaseline See My Skin)
Clios | SILVER – Digital/Mobile, Website (Vaseline See My Skin)
Clios | BRONZE – Direct, Digital/Mobile (Vaseline See My Skin)
Clios | BRONZE – Partnerships & Collaborations (Vaseline See My Skin)
Gerety Awards | GRAND PRIX – Experience, Integrated (Vaseline See My Skin)
Gerety Awards | GOLD – Work for Good, Integrated (Vaseline See My Skin)
Anthem Awards | GOLD – Diversity, Equity & Inclusion, Strategy (Vaseline See My Skin)
Anthem Awards | GOLD – Health, Strategy (Vaseline See My Skin)
Anthem Awards | GOLD – Health, Digital & Innovative Experiences (Vaseline See My Skin)
Anthem Awards | GOLD – Health, Special Projects (Vaseline See My Skin)
Anthem Awards | GOLD – Health, Best Brand Campaign (Vaseline See My Skin)
Anthem Awards | GOLD – Health, Innovation (Vaseline See My Skin)
LIAs | GOLD – Health & Wellness, Education & Services Campaign (Vaseline See My Skin)
LIAs | SILVER – Digital, Beauty (Vaseline See My Skin)
LIAs | BRONZE – Digital, Healthcare Services (Vaseline See My Skin)
LIAs | BRONZE – Integration, Public Service/Social Responsibility (Vaseline See My Skin)
Digiday | WINNER – Best Creative (Vaseline See My Skin)
Digiday | WINNER – Best Use of Social (Vaseline See My Skin)
Digiday | SHORTLIST – Best Campaign (Vaseline See My Skin)
Digiday | SHORTLIST – Best Multi-Platform Campaign (Vaseline See My Skin)
SABRE Awards North America | WINNER – Industry Sector, Public Education (Vaseline See My Skin)
SABRE Awards Global | WINNER – Global Winner (Vaseline See My Skin)
Fast Company World Changing Idea | HONORABLE MENTION – Health (Vaseline See My Skin)
Fast Company World Changing Idea | HONORABLE MENTION – Wellness (Vaseline See My Skin)
PR Week Global | SHORTLIST – Campaign, Healthcare (Vaseline See My Skin)
PR Week Global | SHORTLIST – Global PR Categories, Global Creative Idea (Vaseline See My Skin)
PR Week Healthcare | FINALIST – Best in Public Health Awareness (Vaseline See My Skin)
PR Week Healthcare | FINALIST – Best Content (Vaseline See My Skin)
PR Week Healthcare | FINALIST – Best in Health Equity (Vaseline See My Skin)
4As Jay Chiat Awards | GRAND PRIX – Grand Prix (Vaseline See My Skin)
4As Jay Chiat Awards | GOLD – Product/Service Creation (Vaseline See My Skin)
4As Jay Chiat Awards | GOLD – Healthcare (Vaseline See My Skin)
2022
Cannes | GOLD – Sustainable Development Goals, Reduced Inequalities, Prosperity (Vaseline See My Skin)
Cannes | BRONZE – Health & Wellness, OTC Applications, Consumer Products Promotion (Vaseline See My Skin)
Cannes | SHORTLIST – Direct, Culture & Context, Market Disruption (Vaseline See My Skin)
PR Week Purpose Awards | WINNER – Best Use of Digital/Social Media (Vaseline See My Skin)
PR Week Purpose Awards | WINNER – Best Health (Vaseline See My Skin)
PR Week Purpose Awards | WINNER – Best Use of Creativity (Vaseline See My Skin)
PR Week Purpose Awards | WINNER – Best Diversity, Equity or Inclusion (Vaseline See My Skin)
PR Week Purpose Awards | WINNER – Most Purposeful Activation (Vaseline See My Skin)
ANA Multicultural Awards | GRAND PRIZE WIN – African American (Vaseline See My Skin)
ANA Multicultural Awards | GRAND PRIZE WIN – Digital, Social, Mobile (Vaseline See My Skin)
2019
ADCC | FINALIST – Advertising Billboard, Campaign (No Name, No Labels)
Strategy Awards | SHORTLIST (No Name, No Labels)
Communication Arts | FINALIST – Radio Commercial (Whiskas Cat Calming Radio)
Marketing Awards | BRONZE – Radio, Single (Whiskas Cat Calming Radio)
Marketing Awards | BRONZE – Branded Content (Whiskas Cat Calming Radio)
2017
Strategy Awards | FINALIST – Research Mastery (BBDO Change The Work Climate)
The One Show | MERIT – Direct Marketing, Self-Promotion (BBDO Change The Work Climate)
The One Show | FINALIST – PR, Internal Communications (BBDO Change The Work Climate)
2016
Marketing Awards | BRONZE – Digital, Best Use of Social Media (Doritos Collision Cannons)
Marketing Awards | FINALIST – Digital, Creative Use of Technology (Doritos Collision Cannons)
ADCC | MERIT – Interactive Advertising, Social Media (Doritos Collision Cannons)
2015
Media Innovation Awards | SILVER – Best Use of Media, Innovation in Experiential (Starbucks x LaurDIY)
Media Innovation Awards | FINALIST – Best in Consumer Goods (Starbucks x LaurDIY)
Internationalist Awards | BRONZE – Innovation in Media (Starbucks x LaurDIY)
Applied Arts Student Awards | WINNER – Complete Advertising Campaign (Health Canada 7 Seconds)
OCAD University | WINNER – Roger Le Blanc Anything is Possible Award (Portfolio)
STUFF WE’VE DONE
The Ad Museum Tokyo | IKEA SHT, Special Exhibition
2024 National Advertising Challenge Jury
2024 London International Awards Creative LIAisons Mentees
2024 MAD STARS Korea Preliminary Jury
2023 Applied Arts Magazine Jury | Student Portfolio
2023 The One Club for Creativity Jury | Young Guns 21
2023 The One Club for Creativity Jury | Young Ones, Portfolio
2022 The One Club for Creativity Jury | Young Ones, Portfolio
2021 The One Club for Creativity Jury | Young Ones, Portfolio
2019 OCAD University Sessional Faculty | Advertising Concept 2