beauty never gets old
dove beauty bar

The beauty industry continues to perpetuate unachievable ideals, making us so afraid of aging that older women are completely cut out of the beauty conversation.

Enter Dove Beauty Bar. Also known as: grandma’s soap.

We took a product that hasn’t changed in 67 years, found real women who have been using it for decades, and captured the badass, unapologetic beauty of aging like its never been seen before.