#DadsCare How To

#DadsCare How To
Dove Men+Care

86% of dads turn to Youtube for parenting guidance. Yet when they do, most videos star moms, not dads. So we created a real-time resource that answered the most searched parenting questions, like How to Put a Baby to Sleep and How to Get Kids to Brush Their Teeth. Then, we started to answer some of the tough ones, like How to Talk to Kids About Unemployment and How to Address White Privilege in an Interracial Family. We did it with the help of real dads from organizations like Gays with Kids, the NBA, and even Reddit founder Alexis Ohanian. With over 1,000 hours of watch time and counting, the channel continues to give dads the confidence and support they need to care.

 
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Even DJ Khaled got in on it.

 

Credit: Constance Leonard & Shiran Teitelbaum