Cat Calming Radio
Whiskas

Most cats visit the vet half as often as they should. Why? Because it’s never been easy to get them there. So, we worked with world-renowned music composer, David Teie, to create the first radio station to play species-specific music that’s scientifically proven to have a calming effect on your cat in the car. We developed custom streams to soothe different breeds using instruments, bird chirps, suckling sounds and lower frequency drones. The station had more than 10,000 unique streams and was talked about all over the world – even in Russia.